Geolocating your website's users can be useful for a wide variety of purposes. For example, you may want to show a different version of your website to users in different localities. You may be trying to better understand where your users live so you can tailor your website to better suit their needs. Or, maybe your website can only function in certain areas.
Whatever your reasons, geolocating your users and knowing where they're coming from can be useful.
The methods below are ranked from best to worst (factoring in accuracy, convenience, and complexity). This will hopefully help you decide which approach to take according to your requirements.Continue reading
The cyber threat landscape changes daily. These days, it’s the real people that are launching spam attacks and other malicious activities against networks. Traditional security measures that have previously been effective against various forms of attack are no longer adequate. With the growing number of sophisticated attacks, new security measures are needed.Continue reading
The scientific study of statistical models and algorithms used by computer systems to perform specific tasks without human involvement and explicit instructions, machine learning (ML) uses inference and patterns to be able to work on its own.
Different from traditional computation, ML allows the computer to perform a more advanced analysis of data without a human supervising. Human operators provide the computer with initial data, instructing their analytical software to detect specific information or provide answers to vaguely formulated questions.Continue reading
Where are our customers? This is one of the questions businesses keep asking because when they know the answer, it is easier to plan out strategic and tactical operations — e.g., reaching out to target audiences, setting up offices and stores, promoting new products, and gaining momentum.
Location is also a crucial element of interacting with clients, and it should not only be taken into consideration by brick-and-mortar organizations but also by online stores whose buyers are scattered all over the Web.
So how can businesses get their hands on such critical information? That’s simple: They can leverage the power behind the IP addresses of their customers with IP geolocation, a technology that enables organizations to obtain location-based data quickly and, as a result, find out where their consumers are.
In this whitepaper, let’s see how employing IP Geolocation API can benefit companies and what its most prominent use cases across industries are.Continue reading
In a recent blog, I described how to find out the geographical location from an IP address in Python by using GeoIPify, our reliable and competitively priced IP Geolocation service. The power of Python largely comes from its packages. It is thus very simple to stand on the shoulders of giants: by importing some packages, you may access sophisticated algorithms and solutions through a few simple commands. This way, you can very easily orchestrate almost anything a computer can do.Continue reading
When it comes to business security management, knowing the "where" of a potential threat can be as important as or even more important than the "who" or "when." The reasons for this are fairly easy to understand. The nature of litigation and the location of sensitive property or facilities make it necessary for companies to understand all the potential threats to both their own safety and that of their stakeholders, and to take the necessary steps to protect and safeguard that property.Continue reading
Thanks to geotargeting, the consumer data you collect and maintain has way more value than you may have thought.
It's a challenge to keep up with changing marketing strategies and to learn new ones. Today, businesses can harvest a wealth of information about their customers that they can analyze for trends and insights. The more you know, the better the marketing strategies you can devise. The ability to focus your marketing efforts on selling the products and services you offer to customers you know are looking for them is invaluable.Continue reading
IP geolocation is the kind of thing people don’t think about—until it goes wrong. In an age of increasingly precise, tailored searches, consumers want relevant results, and when those results appear in the wrong language, or refer to distant resources, everyone loses. Sometimes, the problem is within the search engine itself, but more often this kind of problem arises from inaccurate data regarding the searcher’s location.Continue reading
Since its inception, e-commerce has been increasingly significant to brands and businesses, year after year. Business success relies on understanding customers, though, and this data is even more important through online channels, allowing optimal engagement with potential and returning customers. Price optimization, in particular, requires hard data to build an approach on; uninformed pricing compromises profits and, potentially, customer trust. IP geolocation - mapping the IP address of an internet-connected device to its geographic location - is a crucial source of such data. When used smartly, IP geolocation can help you improve profits and enhance customer satisfaction with your business.Continue reading
IP geolocation databases can provide information about the physical location of a computer or device connected to the internet. This data is useful for delivering targeted advertising and location-specific features or for generating usage statistics. Although IPv6 became the Internet Standard in July 2017, IPv4 remains the most common protocol in use around the world. IPv4 is still able to supply more accurate and reliable IP Geolocation lookup data than IPv6.Continue reading
Constant technological mobility has changed the face of modern marketing. Although the ability to track a potential customer or client’s movements has been available for years, customizing the customer experience according to their IP address geolocation has become an industry secret that many companies have discovered and utilized. Understanding how companies can use IP geolocation to enhance their customer experience can help both the consumer and the business to achieve a mutually beneficial relationship.Continue reading
An online tool for instantly finding IP addresses’ physical geolocation enables users to uncover which country, state or city website visitors originate from.
IP Geolocation API, https://geoipify.whoisxmlapi.com, a subsidiary of California-based WHOIS API, Inc. and an online tool for instantly finding an IP address’s physical geolocation, announced the launch of its comprehensive and accurate IP geolocation database. Updated weekly, the database allows users to uncover which country, state or even city website visitors originate from, and currently offers 8,243,431 IP blocks (including IPv4 and IPv6) and unique 340,423 locations, with 99.5% of currently used IP addresses covered.Continue reading
If you do not know what IP geolocation is, or need a refresher on the definition, here is a quick explanation: IP address geolocation is a technology that allows someone to locate another person’s general geographic area, and sometimes the type of internet connection they are communicating through, by using information gained from that person’s IP address.Continue reading
When targeting your audience, you must answer the "Five Ws": Who, What, Where, When, Why. Your brand, product, goals, and research enable you to confirm four of the five, but "where" has always remained a mystery — until now. The introduction of IP geolocation into the marketing landscape has changed things forever. With the use of an IP geolocation tool, your marketing dollars will generate a higher ROI than ever before.Continue reading
The vast majority of people in your eligible target market have mobile devices. From tablets to cell phones to smart watches, almost everyone has a way to be reached on the go. This means mobile marketing should be a huge part of your marketing strategy. Using IP Geolocation API allows you to focus your marketing on a more specific audience and reach potential customers who may already be interested in the products or services your company offers. Here are just a few ways using this technology can benefit your business.Continue reading
IP geolocation data specify the geographical location (or geolocation) of networked devices. Many of these devices, especially non-mobile ones do not have GPS or any other means of determining their positions. Even if the device contains information about its own position it is not necessarily communicated for e.g., privacy reasons.
IP geolocation data are important in many applications ranging from network security to social sciences (see our other blog for details). Different accuracies maybe targeted: region level, city level, exact latitude and longitude coordinates. But where do they really come from? Here we describe this on two levels. First we outline at least some of the methods to generate these data from scratch in order to elucidate how sophisticated this task is. Next we describe how to obtain these data in practice, a much simpler business indeed.Continue reading
Probably nobody doubts that IP geolocation data should be important in many applications. If you know at least approximately where a device using a given IP address is located, obviously you can do a lot of things. Of course you may wonder how it can be found out, and you are right: doing it from scratch it is far from being straightforward (we have another blog about it if you are interested) Also, IPs are given dynamically and sometimes the devices using them change locations. This is also something one should bear in mind when using IP geolocation data. In spite of these potential difficulties they are really very useful. In the present article we provide a brief overview of at least some of the applications.Continue reading
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